(adapted from Serena Carpenter, Cronkite School of Journalism, Arizona State University)
MASTERING — the top level of blogging
DEADLINE: The student has created post on time before the beginning of class.
BASICS: Writing is compelling, free of spelling or grammatical errors.
SCANNING-FRIENDLY: Post features shorter sentences (or a mix of long and short), paragraphs, lists and headings. It uses one space rather than two between sentences.
SEO: Post includes user-friendly keywords in title and within first few sentences.
LINKS: Post links to a variety of compelling and useful sources, including information used to create your post.
FOCUSED AND RELEVANT: Post is related to blog purpose and focused.
RESEARCH/INFO VALUE: Post contains original work, including photos, video, data aggregation or other reporting. Writer analyzes an issue grounded in research.
ENGAGING/CREATIVITY: Post encourages user interaction, provides useful info and features creative elements.
TOTAL: 18-25 points
For other categories in the rubric, see the assignment post on BlackBoard.