- Photo: ©Sheila Hizon
With a passion for fashion as a writer, editor, personal shopper, and wardrobe consultant, the fashion savvy Elana Pruitt has been reaching out to readers craving affordable style with her online publication “Good Girl Gone Shopping” since February 2007 and utilizes the media concepts of convergence and search engine optimization to gain readership.
She has immersed herself into a world dominated by designers and trends in an effort to help men and women “exhibit their personality through fashion.”
“I always felt fashion is your personality, and I want to show my personality,” said Pruitt. “I’m an extension of my blog.”
For Pruitt, “Good Girl Gone Shopping” is about “shopping tips and to make people feel that they are not alone when it comes to the struggles of shopping.”
To reach her readers, Pruitt strives to use other media in addition to her blog, since in today’s world if writers are not using various ways to attract an audience, they will not have one.
She has tapped into reaching her online audience through television as well. She said, “I was a guest on a local cable show, called ‘Southern California Life,’ where I talked about top trends for the seasons and how to update your wardrobe. I appeared three times.” Pruitt hopes to be a guest television stylist once again in the future.
Today’s world is a fast-paced digital one where the attention span of people has diminished, and they want everything at their fingertips. The instantaneous availability of media does exist today, and it is known as convergence.
Jeff Greenfield, an American television journalist and author, was featured on CBS in 2009 where he spoke about convergence, the melding of all media sources together at one source. He says, “Today, everything we see and hear and read is digitized…As far as technology is concerned, it’s all the same; print, audio, video, no difference.”
Watch the video below to learn about the pervasiveness of media through convergence.
As far as Pruitt’s online presence, she says maintaining her site to keep readers interested takes time. “It’s not as simple as writing and turning off the computer. It’s writing, visiting other blogs, commenting on their articles, building relationships with these other bloggers, meeting them; it’s social networking, which is huge.”
Dedication, determination and passion are what have enabled “Good Girl Gone Shopping” to appear in the top 10 results on Google when someone types in Los Angeles personal shopper.
“I try to do something to the blog everyday. The search engines rank Web sites higher when they see activity. They want to see that it’s always fresh. If I don’t touch it, they’re not going to regard it as newsworthy.”
Pruitt strives to insert key words into her stories as well as use tags when posting, and the combination of those actions with her activity are what she claims helps her blog rank high on Google.
For those interested in learning how to optimize ranking on search engines, watch the following USA Today interview with Google employee Matt Cutts to get quick tips.
In a week, Pruitt can work up to 15 hours or more to keep readers coming back for juicy tidbits of fashion. “It’s its own job,” she said. “To succeed, people have to know that writing is number one, networking is number two.”
In the competitive field of being a personal stylist and writer, Pruitt’s work on “Good Girl Gone Shopping” has surely paid off. She said she is achieving a connection with her readers. “I try to reach out to them. The key is never talking down to a reader.”
“I never claim to be this expert, and I think people appreciate that I’m just being myself,” she said. “They can relate to me.”
When people are turning to her as an expert, Pruitt said, “That’s when it hits me. All this time wasn’t a waste. For three years, I did not give up; it affirms my growth.”
Ultimately, Pruitt has her heart and mind set on further developing a relationship with her readers and continuing to provide them with a community where they can feel comfortable listening to her.
“I want people to go there accepting who they are, not trying to change who they are but just knowing where and when to find stuff to fit their personality.”
It is through the use of converging forms of media and Pruitt’s ability to optimize her search engine optimization, that “Good Girl Gone Shopping” becomes the vehicle through which she can reach those in need of a good fashion read.
By Justine Mrsich